The target audience for this perfume advert is for middle aged men (around 20-30). This advert appeals to this audience do to the formal look given to the picture. This is shown by using a suit as the costume. However instead of having the normal footwear (dress shoes) for the formal skateboarder I gave him skating shoes to convey that the perfume is for the stylish yet active man who doesn't follow the logistics of a stereotypical business man.
The props used in this perfume advert are the swung over coat and the skateboard. The coat is placed in this way as it gives the impression that the model is in a hurry. Plus the use of the skateboard gives the advert a feel of in-formlessness, and changes the whole models look from formal to sporty. The indirect address shows how he is too focused on what he is doing to care what is happening around him. It brings out the focus and success in you.
I would think that this advert would probably be posted in an entrepreneur's business magazine as it would not appeal to formal people, but it would also be useful for outgoing people who strive to be better in social aspects aswell
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