Introduction: Jon
Bellion is an American singer that was raised
in Long Island New York. He has released one top charted album and four mix-tapes. The album, that i will be analysing, "The Human Condition" was released June 10th 2016. Jon is currently signed
to Visionary Music Group and Capitol Records.
Visionary Music Group and Capitol Records have played a
big role in promoting Jon Bellion as they have helped him get to
many different high class platforms. They have marketed him by putting his songs on the radio they are associated with multiple times so that Jon could be recognised.
In this essay i shall be analysing the music video simple and sweet by Jon Bellion and the his album cover that comes along with it. Before anything, i feel that the target audience for this type of music videos would be for young teenagers as it really the lyric really talks about Jon's endeavour and struggle when it comes to love, and how now a days teenagers can relate to this type of music as this is usually the stage when they fall in love with someone.
In this essay i shall be analysing the music video simple and sweet by Jon Bellion and the his album cover that comes along with it. Before anything, i feel that the target audience for this type of music videos would be for young teenagers as it really the lyric really talks about Jon's endeavour and struggle when it comes to love, and how now a days teenagers can relate to this type of music as this is usually the stage when they fall in love with someone.
Music video:
Mise-En-Scene:
Setting - this music video is set in an a variety of different exquisite locations, one of them being over a calm pool on the outskirts off New York to connote his life away from the buzzing city, his life away from his thoughts and feelings towards the girl he is singing about. His attempt to seek meditation and Independence from himself. The second location is in a snow
coated forest to show the way he is feeling towards the girl, how she had once filled him up with emotions but now he is completely blank, lost and colourless like the snow. how the calm and sincere emotions Jon is feeling towards
the girl he is singing about. Also the white snow connotes a gentle yet lost individual who is trying to get back the girl of his dreams. Finally the last scene shows him over a fiery and this suggest finally him opening up and emitting all which he was confining about the girl he was talking about. 
Costume - The
costume that Jon is wearing is a subtle white coloured shirt that blends in
with the background to connote his attachment towards the girl he is
singing to, and the blending in of the shirt with the background shows the
audience how Jon feels empty and unnoticed in front of the girl he is talking about. Although, the use of the white shirt shows how the artist can be
represented as someone who is open. In this case it shows Jon as being a character who is lost and is still trying to aspire to get noticed by this girl he is talking about.
NVC - The NVC of this video shows Jon giving a direct
address to the camera so he can really show his emotions and facial expressions
that are felt towards the girl. This represents him as someone who is really
caring. However during the end of the video when he finally lets out all his emotions he looks away from the camera and looks as if he is in pain, as if he cant take keeping all of his emotions in anymore. The indirect address at the end shows how hurt he truly is without the girl.
Lighting - The lighting of this whole video is very well lit through
out to show the facial expressions of Jon and to show what he truly
feels towards the girl he is singing about. Furthermore, even though the whole
video is quite, quite showing Jon not expressing
any real outcome of emotions, during the end when the music video takes a
drastic turn and the beat becomes fast, the setting shows Jon behind a blazing
fire, in a shadowing effect where no light hits his face but more of all the light being behind him. This reveals how Jon truly feels, there's a uncontrollable fire of emotions behind him yet he is still covered by his thoughts (the shadow) and cannot speak freely the girl he is thinking about. he is almost saying through imagery that he is letting all the emotions he is feeling out towards the girl.
Props - the props that are used in this video in a samurai
sword held by the female model in this music video with blood smeared on it to show what the girl he is thinking about is doing to him, she is hurting him when she is not around as she missed him so much. For example
the fact that she isn’t with Jon how Jon isn't expressing his emotions towards her is slowly
killing him. (The producer is trying to show how when Jon keeps his emotions in
is worse than bleeding how keeping his emotions in is hurting him)
Camera Shots - The
video begins as a mid shot as Jon is floating above the cityscape in a
meditative stance as he sings the song. The mid shot suggests how Jon is at one with his thoughts in this scene it suggest how the girl is playing with his thoughts as in the video the girl stands about him while walking around, as if she has control over him. However towards the end when the beat drops and Jon releases his emotions the shot changes to a low angle shot to show Jon in power, how finally he can now emit his emotions he felt towards the girl without being in control.
Editing
- The cuts in this music video are relatively smooth, meaning
that if you were not paying attention you wouldn’t realise them. Moreover the
smooth cuts show how Jon is feeling at the moment about the girl (not opening
up), but then during the end when the cuts become more frequent and more
unexpected it connotes chaos of his emotions. To show because he was holing all
his emotions in they have now subsequently all streamed out.
Colour - The
colours used in this music video are typical pop colours, in a sense that they
are bright white colours to show off the positive vibe that Jon is trying to
show the girl. And then during the end the colour scheme changes drastically
into dark red and black colours to represent what Jon is actually feeling. The use of
black for sadness, and the use of red to show pain for love. So this music video has a contrast of colours, starting from simple militaristic white colours to darker colours to show how in the light when in the moment Jon cant emit his emotions but when he's more confined and hidden he can.
Album cover analysis-
Setting- the setting in this album cover is very lively, because we see a range of fluorescent coloured flowers and grass as well as, dreamy milky sky, to represent how Jon is in a happy place with no worries and no problems. He is in a place where everything is perfect. Furthermore if you look in the background you can see how people falling into the pit behind him, to show how his success has not come easy, to show how at one point he was back there with all those people trying to make it out, and now that he is out his life is complete and struggle free. Moreover the stars that make the signs on the top of the album cover are actually Greek mythology for signs of power honesty care and respect, showing the audience that he is someone who a genuine guy with no faults in him.
Costume - The clothes that Jon is wearing in this album cover are simple plain clothes to appeals to the audience, to show them that he is not an artist who is not into richness and ‘bling’ like most artists now a days he’s more into producing great music rather that producing music for the money.
Props - The first thing we realise is Jon holding that drum machine, the piece of musical instrument that sums up most of his songs. It is very significant that Jon put this piece of equipment her as this shows that no matter where he is he is always thinking of way to produce music. Furthermore, the tattoo of the music tab on his chest shows how Jon is so attached to his music he has it impaled onto his chest to display how touched and how much music means to his heart.
NVC - in this album cover it shows Jon looking off into the distance to peruse something else. As if he is showing his audience he is always thinking of new ways to improve. As if now he is made it out of the pit he wants to find a different path a path that gives his audience more. Also, the fonts used in this album cover are very gentle lights fonts that has a slightly different shade to the background to make it very subtle to the eye. To show how is music is very genuine and original.
Synergy - is represented between the album cover and the music video as in the music video it shows Jon as being self-confined to then eventually letting his emotions out towards the end. This is then shown through synergy in the album cover as it displays how he has fled from the stage of the pit behind him (keeping his emotions in in the music video during the start) to then showing him finally coming out and making it into the light and glory (during the end of the video where he finally talks about his emotions)
Terminology
Media production
Representation
Setting- the setting in this album cover is very lively, because we see a range of fluorescent coloured flowers and grass as well as, dreamy milky sky, to represent how Jon is in a happy place with no worries and no problems. He is in a place where everything is perfect. Furthermore if you look in the background you can see how people falling into the pit behind him, to show how his success has not come easy, to show how at one point he was back there with all those people trying to make it out, and now that he is out his life is complete and struggle free. Moreover the stars that make the signs on the top of the album cover are actually Greek mythology for signs of power honesty care and respect, showing the audience that he is someone who a genuine guy with no faults in him.
Costume - The clothes that Jon is wearing in this album cover are simple plain clothes to appeals to the audience, to show them that he is not an artist who is not into richness and ‘bling’ like most artists now a days he’s more into producing great music rather that producing music for the money.
Props - The first thing we realise is Jon holding that drum machine, the piece of musical instrument that sums up most of his songs. It is very significant that Jon put this piece of equipment her as this shows that no matter where he is he is always thinking of way to produce music. Furthermore, the tattoo of the music tab on his chest shows how Jon is so attached to his music he has it impaled onto his chest to display how touched and how much music means to his heart.
NVC - in this album cover it shows Jon looking off into the distance to peruse something else. As if he is showing his audience he is always thinking of new ways to improve. As if now he is made it out of the pit he wants to find a different path a path that gives his audience more. Also, the fonts used in this album cover are very gentle lights fonts that has a slightly different shade to the background to make it very subtle to the eye. To show how is music is very genuine and original.
Synergy - is represented between the album cover and the music video as in the music video it shows Jon as being self-confined to then eventually letting his emotions out towards the end. This is then shown through synergy in the album cover as it displays how he has fled from the stage of the pit behind him (keeping his emotions in in the music video during the start) to then showing him finally coming out and making it into the light and glory (during the end of the video where he finally talks about his emotions)
Terminology
Media production
Representation
