Valentino advert:
The
target audience of this advert is middle aged (35-40) men due to the potent stare and the prominent clothing the model is wearing. This not only displays him as a auspicious individual to men but more distinctively a savvy person.
The way the
brand name is displayed is very effective in the image because it is shown in a vintage method. By vintage I mean each individual letter is distinctive and neat. Not to mention the small wording underneath the brand name in the image, "UOMO" which means mankind and humanity in Italian. This not only shows that this product is fitting for whomever uses it, but also shows the diversity inside you. As 'mankind and humanity' implies the feeling of well-being and peace with all religions and cultures.
Mise-En-Scene: the setting of this picture appears to be an old picturesque city to show off the classy vibe that emits from the vintage housing in the back. The
costume that has been used is a traditional slim fitted suit to give the impression of the model to be a rising entrepreneur. This
connotes that the perfume is for the successful man due to the formal line of clothing being displayed. NVC is shown as if the man is in deep thought, yet still fully aware of his surroundings. I say this as if you look at his intense stare you can see that he is thinking or paying attention to something whilst still giving off a look as if he is in full awareness. The lighting in this photo is
high key. I say this because even though the whole picture is in black and white (to project the vintage feel of the whole photo) the model's face and key features are still clearly shown in the general photo; this almost isolates the model so that the audience can clearly see each and every detail as well as the emotions that the model is producing. This
represents him as someone who works alone. How his success comes within.
The shot used is a
mid shot, as it shows the model from waist to the top of his head. The
indirect address is used because of the direction the model is looking. He isn't looking directly into the camera hes looking more towards the side to show him in thought. Moreover, there is a
shallow depth of field, as the model is the only one in the whole picture that is in sharp focus whilst the background is out of focus to distinguish the man objects in the picture. The colours used in this photograph are not varied at all, Its just black and white; however, this does not only give an antique feel to the whole picture but gives the perfume a classy look to it, as that is the only object that is in full colour.
Heat perfume advert:
This perfume advert shows Beyonce as tempting proactive female due to the
NVC that she is exhibiting. The
target audience for this advert seems to be for young women (20-25) because of the model's youthful complexion; from her clear skin to her symmetrical like face.
The way the
brand name is displayed is appealing due to the simplistic style of the
font being a distinctive capital red colour. This makes it stand out and gives the advert a whole feel of lust as red usually
connotes the desire for love. The
slogan here is very effective, it reads 'catching fire' this shows Beyonce (the model) as a influential women as usually women generally wouldn't be the ones who get out of their comfort zone and 'catching fire' shows Beyonce as a inspirational role model. This also subverts the
stereotype that women are usually the ones who keep to themselves as Beyonce is shown here as a women who is open to anything as if she isn't weak she can do anything a man can do.
Mise-en-scene: the way the dress is exhibited is successful as it shows the dress to be very revealing. Moreover the silk almost gives the model a alluring look as it beams and reflects in the
high key lighting to exhibit off the charming feel. This almost is again the opposite of the
stereotype as women are mostly asked to cover up. This
connotes that the perfume is for the confident independent women, a women who doesn't go by the rules. This almost shows how the perfume opens up the senses you never knew you had.
The
NVC of this picture shows Beyonce as remarkable and brave due to the
direct address that is being displayed. This once again subverts the
stereotype of women to be shy and not confident. As usually women would give an indirect address, (to show they are shy and not confident) whereas Beyonce over her is looking straight into the camera with a powerful stare.
Moreover, because Beyonce is a talented, famous and beautiful celebrity, it has a huge impact on the ad as one of the greatest elements that produce interest in a product is the model that is being shown. And because of this the ad effects the
target audience by using a well-known celebrity to endorse it. (celebrity endorsement)
The shot used in this advert is a
long shot to show all of Beyonce's features and to show how she is in the perfect shape. This connotes her to be an ideal and faultless role model for women-however, to some audiences this may be "over glamorizing" due to the unrealistic beauty standards set by her.
Beyonce and the perfume are in
hard focus, and they are clear and visible, whilst contrasting the blurry background. This outlines Beyonce and the perfume as the subject of the advert. The colours used in this advert are elegant chrisom shades, this shows Beyonce as an irresistible women, as red usually connotes love and lust and the use of different shades of red display her as tempting, due to the way she is posed.
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